Jan 31Member-onlyThe Trust Series, Part 2: How the Dynamic of Trust Has Changed in Our New Global VillageTable of Contents In this essay: Cold ice-cream on hot days The existential origins of trust How trade made money a proxy for trust Choosing the right terrain in the fight for trust The slave to modernity’s masters The gift and the graft In the first part of this series of essays on…Branding20 min readBranding20 min read
Dec 9, 2022The Trust Series, Part 1: Building Trust in an Age of Distrust and Distraction: Powering the Business-Trust-Brand FlywheelTable of Contents In this essay: The Trust Economy What is Trust, Anyway? What Warren Buffett Says About Branding, Sort Of The Brand-Trust-Business Flywheel 1. The Trust Economy We’ve had the fourth industrial revolution, and the passion economy, and the attention economy. All of them are genuine. But there’s something that’s as important as any of those…Business9 min readBusiness9 min read
